The Knowles Talent Search is a company founded by Mathew Knowles (CEO of Music World Entertainment, Inc. and former manager of Destiny's Child and Beyoncé) with the goal of finding great talent and bringing it to new heights. The OPD team worked closely with Mathew and affiliates to design and develop all branding, web platforms, and pertinent assets for the company.
The logo needed to convey not only friendliness and integrity, but also a taste of excitement and vibrance. Subverting the all-too-common corporate blue, we chose a muted pink to convey the right combination of the company’s values. We used a classic box silhouette to contain a stacked and slightly kerned title. A sans serif typeface conveys professionalism and the modern nature of the platform. We increased the weight on "talent" to highlight the goal of the company while breaking up the logo to create a more dynamic visual rhythm.